100% natural origin - natural hair care product100% vegan - cruelty-free hair care Silicone-free formula - lightweight hair care Sulfate-free formula - gentle hair care

Indigo Plant-Based Hair Color – Naturally Darken Hair and Improve Gray Coverage

The Indigo Plant-Based Hair Color by Serge d'Estel Paris is a 100% plant-based coloring treatment, composed exclusively of finely ground indigo leaves (Indigofera tinctoria leaf powder) — a color plant used for thousands of years, known for its darkening, coating and purifying properties.

Indigo is the most versatile shade in the range: it can be used on its own to darken the hair, or mixed with other shades to customize highlights and optimize gray hair coverage. It contains no metallic salts, no sodium picramate, no PPD — a pure plant formula that cares for the hair fiber while coloring. Its composition is free from added chemical ingredients, for a plant-based treatment that respects the hair fiber.

At Natur'All Hair, we only select hair colors compatible with a consistent natural hair care routine — products that color, but also care for your hair with every application.

Why choose this hair color?

Chestnut to brown hair often needs darkening a color that has lightened over time, improving gray hair coverage on a dark base and restoring density and depth to the base. Indigo responds to these needs in a unique way: it promotes better pigment absorption on gray hairs and can be dosed according to needs for a more or less intense result.

Used alone or blended, indigo deepens the natural color, improves gray coverage and durably enhances the brilliance and visual density of the hair — with a natural, progressive result.

This plant-based hair color meets a specific need. It can be used on its own for regular upkeep, or integrated into a natural hair care routine to strengthen results over time.

The role of this product in your routine

  • Ideal for: darkening hair and improving gray coverage on a dark base
  • Recommended for: chestnut to brown hair, color that has lightened, insufficient gray coverage
  • Best used: as a main color, touch-up or blended addition every 4 to 6 weeks
  • Compatible with: all Serge d'Estel shades — blends with Mahogany, Natural Copper
  • Frequency: every 4 to 6 weeks depending on regrowth and desired result

Indigo plant-based hair color: what it delivers with every application

Used regularly, this natural hair color helps to:

  • darken the hair with a 100% natural, progressive result,
  • improve gray hair coverage on a dark base,
  • customize highlights by blending with other shades in the range,
  • coat and purify the hair fiber for more brilliance and volume,
  • progressively improve the visual density and health of the hair with each application.

The benefits of the Indigo Plant-Based Hair Color by Serge d'Estel

  • 100% plant-based, made in France: free from added chemical ingredients, for a plant-based treatment that respects the hair fiber.
  • Single-ingredient formula: pure indigo leaves, free from metallic salts, sodium picramate and PPD.
  • Versatile and customizable: use alone to darken, or blend to adjust highlights and improve gray coverage.
  • Better gray coverage: indigo promotes pigment absorption on gray hairs for a more even result.
  • Coated and purified hair fiber: brilliance, volume and scalp comfort improved with every application.
🌿 Natur'All Hair Expert Tip – Plant-Based Hair Color

Indigo by Serge d'Estel is the most technical shade in the range — and also the most versatile. It can be used alone to darken, but it's when blended that it reveals its full potential. For gray hairs, here are Serge d'Estel's recommended blends: dark chestnut or chestnut base → 70% Indigo + 30% Mahogany. Light chestnut base → 70% Indigo + 30% Natural Copper. These blends deliver more even gray coverage while preserving natural, warm highlights.

Processing time: 15 to 45 minutes depending on the intensity desired. Prepare with water at 50°C (122°F) in a non-metallic bowl. Apply a protective cream or vegetable oil along the hairline and ears. Avoid shampooing for 48 to 72 hours after coloring — the color continues to develop after application.

Who is it recommended for?

  • women with chestnut to brown hair looking to naturally darken their color,
  • those with gray hairs who want to improve coverage by blending with another shade,
  • women who want to stop chemical hair dyes and switch to plant-based color with a pure, versatile formula,
  • those who want to customize their highlights by blending multiple shades,
  • women who are mindful of ingredients and committed to a more natural beauty routine.

How to use

  • before application, use a detoxifying cleansing treatment to open the hair cuticle and optimize color hold,
  • in a non-metallic bowl, mix the powder (alone or blended) with water at 50°C (122°F) until you get a smooth, supple paste,
  • apply to damp hair (towel-dried), from roots to ends,
  • apply a protective cream or vegetable oil along the hairline and ears,
  • wrap the hair in a protective film and leave on for 15 to 45 minutes depending on the intensity desired,
  • rinse thoroughly with plain water until the water runs clear,
  • avoid shampooing for 48 to 72 hours after coloring — the color continues to develop after application.

Size: 100 g


This plant-based hair color is part of a carefully selected range of natural hair dyes chosen to suit every hair profile. It can be used on its own for regular color maintenance, or integrated into a complete natural hair care routine for long-lasting results. To extend the brilliance of your herbal hair dye, also discover our compatible natural shampoos.

Technical data
Needs / Objectives Naturally color the hair - Achieve cool or dark tones depending on the starting base - Naturally darken the hair - Cover white hair with appropriate preparation - Coat and strengthen the hair fiber.
Hair types Natural hair - Plant-colored hair - Fine hair - Thick hair - Straight to coily hair.
Usage moment Full hair coloring - Root touch-up - Mixed with other botanical powders - To darken an existing plant-based color.
Expert level Intermediate - Expert - Requires proper preparation protocol - Suitable for home or professional use.
Plant Dye compatible Yes - Fully compatible with plant-based hair colors - Commonly used with henna - Ideal for brown and dark shades.
Grey hair coverage Yes - Best coverage with appropriate pre-coloring if needed - Results vary depending on the percentage of white hair - Helps achieve natural dark tones.
Color result Cool to blue-black tones depending on the starting base and blend used - Helps achieve dark brown to natural black shades - Neutralizes excessive copper tones - Unique result depending on starting hair color - Shade develops over 24 to 48 hours after application.
Composition Plant-based coloring powders - Ammonia-free - No oxidants - No synthetic dyes - Naturally derived formula.
INCI ingredients INDIGOFERA TINCTORIA LEAF POWDER (indigo leaf powder)
Directions for use Mix the powder with warm water according to instructions - Apply to clean hair - Distribute evenly from roots to ends - Leave on depending on desired result - Rinse thoroughly.
Hair dresser tips Perform a strand test before first use - Apply generously for even coverage - Keep the mixture warm during processing - Wait 48 hours before assessing the final color.
Format 100 g pouch - Ready-to-use format - Ideal for roots or short to medium hair - Easy to measure.
Storage Store in a dry place - Reseal carefully after opening - Protect from humidity and heat - Best used soon after opening.
FAQ Can indigo be used alone ? Yes, but the result depends greatly on the starting base - Does it cover white hair ? Yes with proper preparation - Can it be mixed with henna ? Yes - Does the color continue to develop after application ? Yes, for 24 to 48 hours.

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Indigo Herbal Hair Color – Serge D'Estel Paris

  • 11.90€

  • Ex Tax: 9.92€
  • Price in reward points: 1190


Tags: indigo herbal hair color, indigo hair color, Serge D'Estel Paris, dark hair color, brown hair, botanical hair color, natural hair color, indigo powder, grey hair coverage, botanical hair treatment, hair shine, natural hair care, deep dark tones

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