100% natural origin - natural hair care product100% vegan - cruelty-free hair care Silicone-free formula - lightweight hair care Sulfate-free formula - gentle hair care

Light Ash Blonde Plant-Based Hair Color (Biondo Chiaro Cenere) – Neutralize Warm Tones and Refresh Blonde Hair

The Light Ash Blonde Plant-Based Hair Color by Phitofilos (Biondo Chiaro Cenere) is a 100% natural and plant-based coloring treatment, formulated from a blend of rhubarb (Rheum officinale), pomegranate (Punica granatum) and indigo (Indigofera tinctoria) — three plants with complementary color properties, formulated and produced in Italy. Its defining characteristic: it contains no natural henna, which means it delivers absolutely no copper or warm highlights.

Rhubarb lightens and adds blonde tones, pomegranate fixes and revives the color, and indigo — used in a very small proportion — neutralizes copper and yellow tones without darkening the hair. The result: a cooler, ashier and more luminous blonde, with no orange or golden effect. Its composition is free from added chemical ingredients, for a plant-based treatment that respects the hair fiber.

At Natur'All Hair, we only select hair colors compatible with a consistent natural hair care routine — products that color, but also care for your hair with every application.

Why choose this hair color?

Blonde hair can sometimes tend to turn yellow or develop unwanted warm, brassy tones over time — after warm plant-based colorings, or simply due to external factors (sun, hard water, products). Some blondes also want to cover gray hairs while keeping a cool, ashy result, without using chemical purple or silver toning products.

Light Ash Blonde Phitofilos meets this need precisely: it neutralizes warm tones, de-brasses the color and delivers cool, luminous blonde tones — without any chemical aggression on the fiber.

This plant-based hair color meets a specific need. It can be used on its own for regular upkeep, or integrated into a natural hair care routine to strengthen results over time.

The role of this product in your routine

  • Ideal for: neutralizing yellow or brassy tones and achieving a cool, ashy blonde
  • Recommended for: brassy blonde hair, warm tones to neutralize, gray coverage in cool tones
  • Best used: as a main color or touch-up every 4 to 8 weeks
  • Compatible with: plant-based hair color — can be layered over a previous application
  • Frequency: every 4 to 8 weeks depending on regrowth and desired result

Light Ash Blonde: what it delivers with every application

Used regularly, this natural hair color helps to:

  • neutralize yellow and brassy tones for a cooler, ashier blonde,
  • de-brass and refresh blonde shades that have lost their coolness,
  • cover gray hairs in cool tones, with no warm highlights,
  • coat and strengthen the hair fiber for more brilliance and lightness,
  • progressively improve the freshness and radiance of the hair with each application.

The benefits of the Light Ash Blonde Plant-Based Hair Color by Phitofilos

  • 100% natural and plant-based: free from added chemical ingredients, for a plant-based treatment that respects the hair fiber.
  • No natural henna: zero risk of copper or warm highlights — the only Phitofilos color for blondes who want no warmth.
  • Neutralizes yellow and brassy tones: a small dose of indigo counteracts warm tones without darkening the hair.
  • Gray coverage in cool tones: gray hairs absorb the pigments for a natural, fresh, ashy result.
  • Formulated and produced in Italy: Phitofilos botanical expertise, free from preservatives, sodium picramate and heavy metals.
🌿 Natur'All Hair Expert Tip – Plant-Based Hair Color

Light Ash Blonde is the coolest blonde shade in the Phitofilos range: unlike Light Golden Blonde which warms up, this one cools down and neutralizes. It is the ideal choice for women who naturally tend toward yellow or brassy tones, or who have used warm plant-based colorings and want to return to a fresher, cooler blonde. On gray hairs, the result is subtle and ashy — neither so cool that it looks artificial, nor warm. Pomegranate plays a key role by fixing the pigments and extending color hold.

Prepare with very hot water in a glass or ceramic bowl using a wooden spoon. Apply to clean, slightly damp hair. Processing time: 45 to 90 minutes depending on the intensity desired. Option: add 25 ml of conditioner for a creamier texture. Rinse thoroughly with plain water or a gentle shampoo.

Who is it recommended for?

  • women with blonde hair looking to neutralize yellow or brassy tones,
  • those who want a cool, ashy and luminous blonde without chemical hair dye,
  • women with gray hairs they want to cover in cool, natural-looking tones,
  • those who want to stop chemical hair dyes and switch to plant-based color with a cool, warm-free formula,
  • women who are mindful of ingredients and committed to a more natural beauty routine.

How to use

  • shampoo before application to open the hair cuticle and optimize color hold,
  • in a glass or ceramic bowl, mix the powder with very hot water using a wooden spoon until you get a smooth, creamy paste (optional: add 25 ml of conditioner for a creamier texture),
  • apply to clean, slightly damp hair, from roots to ends,
  • cover with a shower cap and leave on for 45 to 90 minutes depending on the intensity desired,
  • rinse thoroughly with plain water until the water runs clear, or use a gentle shampoo to finish.

Size: 100 g


This plant-based hair color is part of a carefully selected range of natural hair dyes chosen to suit every hair profile. It can be used on its own for regular color maintenance, or integrated into a complete natural hair care routine for long-lasting results. To extend the brilliance of your herbal hair dye, also discover our compatible natural shampoos.

Technical data
Needs / Objectives Naturally color the hair - Add light ash blonde tones - Neutralize overly warm or coppery highlights - Enhance light hair - Coat and strengthen the hair fiber.
Hair types Blonde hair - Dark blonde to light brown hair - White hair - Fine hair - Thick hair - Natural or plant-colored hair.
Usage moment Full hair coloring - Root touch-up - To revive ash tones - According to regrowth frequency.
Expert level Beginner when following instructions - Intermediate - Expert - Suitable for home or professional use.
Plant Dye compatible Yes - Fully compatible with plant-based hair colors - Compatible with henna and Ayurvedic treatments - Can be used alone or blended.
Grey hair coverage Yes - Can cover white hair with a natural ash blonde result - Results vary depending on the starting base and percentage of white hair - Progressive and harmonious coverage.
Color result Luminous light ash blonde shade - Cool natural highlights - Helps reduce yellow or coppery tones - Unique result depending on starting hair color - Shade develops over 24 to 48 hours after application.
Composition Blend of plant-based coloring powders - Ammonia-free - No oxidants - No synthetic dyes - Naturally derived formula.
INCI ingredients Cassia Obovata Leaf Powder (neutral henna), Indigofera Tinctoria Leaf Powder (indigo leaf powder), Walnut Shell Powder (walnut husk powder), Walnut Leaf Powder (walnut leaf powder), Turmeric Root Powder (turmeric), Lawsonia Inermis Leaf Powder (natural henna), Berberis Vulgaris Bark Powder (barberry bark powder).
Directions for use Mix the powder with warm water according to manufacturer recommendations - Apply to clean hair - Distribute evenly from roots to ends - Follow the recommended processing time - Rinse thoroughly.
Hair dresser tips Perform a strand test before first use - Use on a light base for optimal results - Apply generously for even coverage - Wait 48 hours before evaluating the final color.
Format 100 g pouch - Economical format - Suitable for roots or short to medium-length hair - Easy to measure.
Storage Store in a dry place - Reseal carefully after opening - Protect from humidity and heat - Best used soon after opening.
FAQ Does this color lighten hair ? No, it does not bleach hair - Is it suitable for white hair ? Yes - Does it help neutralize yellow tones ? Yes, depending on the starting base - Is the result immediate ? The color develops over 24 to 48 hours.

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Light Ash Blonde Herbal Hair Color – Phitofilos

  • Brand: Phitofilos
  • Product Code: ERB119
  • Reward Points: 9
  • Availability: 6
  • 9.90€

  • Ex Tax: 8.25€
  • Price in reward points: 990


Tags: light ash blonde herbal hair color, ash blonde, Phitofilos, blonde hair, white hair, cool blonde tones, botanical hair color, natural hair color, indigo, walnut shell, henna, herbal hair treatment, anti-brass hair color

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